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And building that know, like, and trust factor is what has helped me get a lot of people from– “Hey, I heard about this guy, maybe he’s got what I want” to “Yup, he knows exactly what I need and he’s got exactly what I need. Because a lot of our services, they’re not a couple of hundred bucks or up to a few thousand dollars for some of our services. But instead the approach that I’ve taken is to take the audience that I already have and really develop the know, like, and trust factor, that relationship factor with them. And what that has helped me do, a lot of people will really aim for growing their audience and getting massive numbers. I run the Authority Engine Podcast, which has helped me kind of position myself as a person of authority in the podcasting and podcast marketing space. So, I can definitely say for myself it has been incredibly helpful. And so, before we even dive right in can you share with the listeners some mind-blowing results that maybe you or some of your clients have had by actually implementing the process that we’ll be talking about today?īEN: Absolutely. So we’re going to be touching on all those points and how you can streamline and systematize those to make sure that you as the business owner aren’t spending too much time in the backend.

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Writing up your show notes, how to syndicate and market your show, and how you should be promoting each episode. What you need to do to apply ID3 tags and get everything posted up. But we’re going to talk about things like scheduling guests for your podcasts interviews, recording your interviews, and editing them, all the postproduction stuff. And being that it’s a half hour interview we aren’t going to be able to dive too deep, but definitely going to jump in and talk as much as we can on some of these points. So obviously, like you said there’s going to be 8 steps to this. Can you just give them a quick intro of what we’ll be talking about in today’s interview?īEN: Absolutely. And so today, we’re going to be talking about the 8 steps to create a podcast that one can actually use to promote and generate leads for their business. Because you’re providing your audience with relevant content.

And I said, instead of talking about how we do it, why don’t I get the expert to come on here and talk about the process behind creating a podcast for your business so that you can, on one hand, create great content and on the other hand generate leads for your business. And so, here’s the thing, my listeners they keep watching our podcast and they want to know how we actually do it. Ben, welcome to the show.īEN: Yeah, thanks for having me Owen, really appreciate being here and getting to talk a little bit of process and podcasting, I’m always excited. He is the chief podcasting strategist and founder at Authority Engine.

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Noteworthy items Mentioned in this Episode:

How Ben recommends podcasters go about marketing their content to generate more leads for your business.

Why Ben believes in hiring two different people for editing and show note writing.

Why Ben believes that podcasters should not be putting their time towards writing up show notes.

Why Ben believes that podcasters should not be spending a lot of time on post-production tasks.

Why Ben believes in creating the show notes for your podcast while you are doing the editing.

Why Ben believes in getting good quality audio for your show without spending a lot of time on the details.

How Ben recommends streamlining the booking and scheduling of your guests.

How Ben was able to position himself as an expert in the podcasting space.

“The two most important parts of Podcasting are creating the content and marketing the content!” –

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